Livestakes
Produced marketing videos for a hackathon betting platform, crafted for X to capture event energy and drive community engagement.
Services
Video Editing
Client
Livestakes
Year
2025
For Livestakes.fun, a unique betting platform where audiences wager on hackers and their teams during live hackathons, we were tasked with creating engaging marketing videos. The goal was to capture the fast-paced, high-stakes nature of the platform while making the concept both exciting and accessible to a wider audience.
The final edits were tailored for X (formerly Twitter), designed to stand out in fast-scrolling feeds with dynamic pacing and sharp visuals. These videos not only highlighted the energy of the hackathons but also helped the brand build visibility and spark conversation within the tech and hackathon community.
The Campaign
In late September 2025, we partnered with the founders of Livestakes.fun during the ETH Global New Delhi Hackathon to execute a fast-paced, high-stakes content push. Over the course of just one week, I created 25–30 marketing videos exclusively for X (Twitter), with the goal of driving brand awareness, community engagement, and increased betting activity on the platform.
Livestakes, which allows audiences to bet on hackers and their teams competing in hackathons, needed content that captured the energy and novelty of their concept - and we worked closely with the team to bring their vision to life. The project came with significant challenges: producing 12-13 videos within 6-7 hours on some days, adapting quickly to their existing content style, and delivering work that resonated with both a tech savvy audience and new users. Despite the pressure, the campaign generated strong traction - boosting visibility in India, sparking community conversations, and bringing in new users.
For Livestakes, it meant scaling content at a critical moment; for us, it was a milestone project that showcased our ability to take ownership, deliver under extreme deadlines, and thrive in a high-stakes creative environment.